HTeaO Partners with Detroit Labs, Paytronix, and Growth Factor to Unveil a World-Class Tech Suite, Elevating the Guest Experience

New App, Loyalty Program, and Website Transform How Customers Order, Earn Rewards, and Engage with HTeaO

FORT WORTH, Texas–(BUSINESS WIRE)–HTeaO, the nation’s leading iced tea franchise, announces the launch of a comprehensive new technology suite designed to enhance guest engagement, streamline the ordering process, and elevate the loyalty experience. Developed in partnership with Detroit Labs, Paytronix, and Growth Factor, this state-of-the-art digital ecosystem includes an all-new custom-built mobile app, an integrated loyalty and gift card program, and a newly redesigned website.

A Next-Generation Mobile App

Custom-built by digital innovation studio Detroit Labs, the newly launched HTeaO mobile app delivers a significantly upgraded user experience. Customers can now place orders online with multiple fulfillment options—pick-up in store, curbside service, and delivery through DoorDash. Additionally, the new app supports secure payments through Apple Pay, while allowing users to seamlessly customize tea flavors and coffee beverages, including cups, gallons, and other preferences. With this rollout, loyalty “Drips” are rebranded as “Points,” providing a fresh, modern feel to the program’s rewards system.

“Launching HTeaO’s next generation of mobile apps is a major milestone,” said Dan Ward, Co-Founder and President of Detroit Labs. “This isn’t just another launch—it’s a bold step forward, and we’re incredibly proud to be part of their journey.”

Loyalty, Rewards, and Gift Cards by Paytronix

The new loyalty program, powered by Paytronix, allows customers to earn 2 Points for every dollar spent. Once users accumulate Points, they can unlock exciting rewards:

• 50 Points: 50% off a cup of tea
• 75 Points: A free cup of tea or free mini gallon
• 100 Points: A free gallon or coffee beverage

Customers can earn Points by scanning their app in-store, entering the barcode at the bottom of their receipt, or providing their phone number at checkout. This seasoned loyalty partner was chosen for its proven track record, having recently supported a successful app launch with Krispy Kreme.

“HTeaO is renowned for their incredible teas and hospitable brick-and-mortar experience,” said Andrea Mulligan, Chief Customer Officer at Paytronix. “One thing both Paytronix and HTeaO both understand well, is the power of personalization. By leveraging our technology, HTeaO can offer a personalized, flexible rewards program. Whether customers want to customize their tea flavors or choose how they spend their Points, this collaboration creates a data-driven platform that gives guests exactly what they want.”

A Freshly Brewed Online Presence from Growth Factor

HTeaO has also partnered with Growth Factor to launch a revamped website, providing a sleek, user-friendly interface. The new site features integrated store locators, enhanced e-commerce capabilities, and seamless navigation, aligning with HTeaO’s mission to deliver premium beverages and exceptional service in every community it serves.

“Collaborating with HTeaO to develop their new digital platform has been an exciting endeavor,” said Justin Green, Founder and CEO of Growth Factor. “Our goal was to create a website that not only captures the essence of the brand but also offers a superior online experience for customers nationwide.”

A Commitment to Brewing Purpose

This tech launch represents a significant investment in HTeaO’s ongoing mission to ‘Brew Purpose’ within every community it touches. By prioritizing convenience, customization, and digital engagement, HTeaO aims to strengthen customer relationships, drive brand loyalty, and ensure that customers can enjoy their favorite beverages in the most seamless way possible.

“The introduction of our new app, loyalty program, and website is a transformative moment for HTeaO,” said Heath Nielsen, President of HTeaO. “Customers value convenience and an outstanding user experience, and these enhancements allow us to deliver on that promise. This digital evolution not only makes ordering and earning rewards easier but also reflects our commitment to continuously improving the ways we engage with our customers.”

To celebrate the launch, HTeaO will offer a free Huge Tea to all customers who download the new app and join the loyalty program.

For more information on HTeaO and to explore the new offerings, please visit HTeaO.com.

About HTeaO

HTeaO, the leading iced tea franchise in the United States, has ascended as a frontrunner within this niche, a growing category within the beverage industry. With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, HTeaO caters to customers both in-store and through convenient drive-thru services. Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients. In January 2023, HTeaO announced a minority partnership with two Dallas-based private equity firms, Crux Capital and Trive Capital, signaling a strategic move for stable expansion. Hitting a significant milestone of 100 locations in early 2024, HTeaO is on the path of continued growth. HTeaO believes in fostering an atmosphere where all are welcoming, and takes pride in its commitment to giving back to its local communities. For more information on franchise opportunities, please visit https://HTeaO.com/franchise/.

About Detroit Labs

Founded in 2011, Detroit Labs is a digital innovation studio partnering with visionary businesses and iconic brands in the QSR space and beyond to craft tailored digital solutions. Through strategy, design, and technology, they create impactful digital products and services that drive growth and transformation for Fortune 500 companies and emerging businesses alike.

About Paytronix

Paytronix, an Access Group company, is a cloud-based digital guest engagement platform. Its platform is designed to help brands segment their audiences to create highly personalized, brand authentic, and enriching guest experiences that drive customer retention. Founded in 2001 they boast several hundred technology integrations and over 1,800 customers globally. Paytronix is a trusted partner and voice in the hospitality industry.

About Growth Factor

Growth Factor (www.growthfactorco.com) is a full-service digital marketing agency dedicated to helping companies scale through data-driven paid media strategies, search engine optimization, and advanced web development solutions. Founded with a commitment to delivering measurable growth, Growth Factor has become a trusted partner for businesses across various industries.

Contacts

For media inquiries please about HTeaO, please contact a Strauss PR team member:

Allie Lesiuk – allie@strausspr.com – 817-733-3766

Kristin Garcia – Kristin@strausspr.com – 214-264-5962